Custom software, built to Amazon standards — shipped in weeks, not quarters.
We design and build platforms, mobile apps, and AI-powered tools for organizations that need reliable, tailored technology — not off-the-shelf compromises.
Pedigree forged at
The Challenge
Why custom software projects fail
Off-the-shelf doesn't fit
Generic tools force your team to work around limitations. You end up with spreadsheets, workarounds, and duct-tape integrations that slow everyone down.
Agencies move too slow
Large agencies charge enterprise rates, layer on project managers, and take months to deliver. You need a partner who moves at your pace.
Hiring a full team is overkill
You need a platform built, not a permanent engineering department. One experienced engineer who owns the entire stack delivers faster and costs less.
How We Work
From idea to launch — and beyond
Discovery
We map out your goals, users, and constraints. No code yet — just a clear picture of what we're building and why.
Design
Wireframes and prototypes so you can see the product before we build it. We iterate until it feels right.
Build
Clean, scalable code with regular demos. You'll see progress every week, not just at the end.
Launch
Deployment, testing, and a smooth handoff. Your platform goes live with confidence.
Support
Ongoing maintenance, updates, and improvements. Your software grows with your business.
Work
Projects that solved real problems
COPLADEM
The State of Mexico needed a way for citizens and officials to access project planning data transparently — but existing systems were opaque, fragmented, and hard to navigate.
A public-facing transparency platform with interactive choropleth maps, 38+ data filters, visual dashboards, and agency comparison tools. Built with React, Node.js, and PostgreSQL.
Citizens and government officials now have real-time access to project data across the entire state, with clear visualizations that make complex planning data accessible to everyone.
Tradr
Active traders needed a smarter way to analyze stocks — manually reviewing charts, news, and indicators across multiple tools was slow and led to missed opportunities.
An AI-powered trading platform that analyzes stocks from 5 perspectives simultaneously, with live charts, one-click order execution, and automated tax reporting.
Traders can now make faster, more informed decisions with AI analysis that consolidates insights from technical indicators, fundamentals, news sentiment, and market trends into one view.
About
Built by an engineer who's shipped at scale
Arocha Studio is led by Esteban Arocha Ortuño — a full-stack engineer with 5+ years of experience building software that works at scale. Previously at Amazon Alexa AI, where he designed backend services serving millions of devices daily. Computer Science degree from Tecnológico de Monterrey.
One experienced engineer who owns your project end-to-end. No account managers, no hand-offs between teams. Direct communication, fast iteration, and full accountability.
Get Started
Let's discuss your project
Have an idea or a problem that needs solving? Tell us about it — the first consultation is on us.